What got you started in this business?
My husband Damon wanted to open a store selling what he considers classic vintage items from sports memorabilia, vintage vinyl & old signs. I was happy he had discovered his passion in life, but nicely tried to explain to him that it wasn't a shop where many of our friends would visit. We then came up with a plan to incorporate his passion for picking “Mantiques” along with other items such as new clothing, hunting gear and men’s accessories that many would enjoy.
When did you open the business and how has it evolved or adapted since the business launch?
We opened early fall of 2012 in the retail space where Sass It Up is now. I loved the small mom & pop vibe of the store, but when Christmas rolled around it was chaotic. It was at that time the McGinnis hardware store announced they were closing and my husband saw the need to expand. I couldn't imagine making the move and more than doubling our space, but he did and I trusted him. We moved late spring of 2013 in time for Father's Day and we haven't regretted the decision. The old McGinnis store's historical charm has contributed greatly to our success. We love sharing its story with visitors who are either experiencing it for the first time or revisiting it after being gone for years. Everything we sell has an added charm from the building!
How is your business unique? What kind of experience can customers enjoy by doing business with you and your team?
We try to find unique items everywhere we go. I trust the feedback of our customers and will look for specific items I know they'll like. I keep notes on hand so I'll know specific customer sizes to order. I have several group texts going on at the merchandise market to make sure what I find is also what others will like. We are very casual at our stores. Nobody is on commission which eliminates any high pressure sales. We want our customers to feel good about their purchases so they'll return.
Why is Collierville a great place for your business? What does it mean to YOU personally to do business in here in Collierville?
Collierville has won my heart over. I love the community and getting involved with making our town square a viable area. I tell everyone visiting The ‘Ville to just wait until Christmas … it’s magical!
What are your favorite things about Collierville? What makes our town special to you?
I love that Collierville hasn't let go of its history. Many complain, as we first did to each other, of the requirements to open a business in Collierville. I realize now, those hoops to jump through are what keeps the town unique and from mass producing like other areas now declining in Memphis. When I visit other cities, I always look for the Town Square or downtown area. It's the heart of any community. And this community has a big heart! I also love what the town has planned for future development. I look forward to the impact that the new high school will contribute.
Tell us about your story! Family, interests and hobbies.
Many realtors now show off Collierville to new residents. In 1978 when we moved from Little Rock, my family was taken straight to Germantown by our realtor. Until I was old enough to drive, I didn't know many areas existed except for the Baptist hospital downtown where my father worked, the mall in Raleigh and the ice skating rink in Overton. I graduated from Germantown High School in 1985. My husband, Damon, is a CBHS '85 graduate. I met him the summer before college at Ole Miss. We both returned to Memphis State and married shortly after. I worked in retail and design and enjoyed volunteering with Catholic Heart Work Camp mission trips. Damon worked with his family business for over 25 years at Waxler Towing, Co. until it closed. Thirty years of adventures later, we have two children, Danica, who works full time at our Memphis location, Dylan, a junior at Ole Miss and four rescue dogs.
I serve on the Main Street Board and as President of the Main Street Business Alliance. When I'm not in Collierville, I love being with friends and family, hiking any of the Wolf River trails or walking around Patriot Lake. We are members of St. Louis Catholic Church where I serve as a Eucharistic minister.
Is there a nonprofit organization or group that holds a special place in your heart?
We are involved with several organizations. Clays for Kids is a new organization helping children and we also support Give Good for autistic adults. We host an annual coat drive for Manna House in Memphis and give a percentage of sales to No-Shave November. To help the victims in Gatlinburg, we currently offer a benefit t-shirt with proceeds helping those who’ve lost so much!
Additional thoughts or parting words for our readers?
I invite anyone who has time to give to consider volunteering. Even if it’s just an hour or two a month, it can make a big impact! The Tourism Department of Collierville recently moved into the Town Square Depot and they are busy creating new and exciting events for all to enjoy with your help.
Owners: Dawn and Damon Waxler
Dixie Pickers of Collierville
Located in the Town Square
99 N. Center St., Collierville, TN 38107
OPEN M - SAT. 10a - 5p